Run A Workplace Campaign

Without a doubt, workplace campaigns are the most high-profile of United Way KW fundraising activities, representing a significant portion of the funds we gather to invest in positive community changes. Running a campaign where you work is a great way to get involved with United Way KW. Workplace campaigns are about far more than just collecting funds, they also bring much needed awareness to local workplaces.

The Campaign Toolkit:

We’ve compiled a Campaign Toolkit containing the basic information you’ll need for your workplace campaign:

campaignDocuments     MaterialsTemplates_2

CampaignVids     LeadershipCampaign



To purchase a United Way KW branded t-shirt contact gro.w1438436943kyawu1438436943@ngia1438436943pmac1438436943

Campaign in a Day

Short on time? Plan, execute and wrap-up your workplace campaign using three easy steps for a successful Campaign in a Day.

We’re here to help! For assistance with your workplace campaign, please contact gro.w1438436943kyawu1438436943@ngia1438436943pmac1438436943 or contact your United Way staff partner.


Meet our 2014 Campaign Champion – Amanda Knapp.

Amanda KnappAmanda is a Wealth Advisor in Waterloo and has worked at RBC Financial Group for over 24 years.  She is a Fellow of the Canadian Securities Institute and holds many other designations in addition to a degree in Economics. She sits on the RBC Women’s Advisory Board and is a member of the Dominion Securities Advisory Board as well.

Amanda is an avid community advocate.  In addition to her long-time support of United Way KW, she is a founder of WOW (Women of Waterloo Region) and supports many other charitable organizations.  Her commitment to community stems from challenges she experienced as a single mother, trying to balance being a parent, being a student and working to provide for her young son.  Now that she’s able, she gives back in many different ways – both financially and in time.  Amanda’s motto is “do something different”, and this is evident throughout her life.  For her, that ‘something different’ includes making a positive difference in the lives of others.

From a personal perspective, Amanda is married to Chris Iles, and in addition to her son who is now 18, has two step-sons and two dogs.  Her hobbies include biking, hiking and of course, attending charity events.  Amanda is a ‘helper’ and would like to be remembered as someone who “gave, did (something different) and loved”.